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Ralph Avila Featured in Automotive News
It was a time for change, and it worked
Sometimes, a long-established business may be considered an institution, and sometimes it's an indication that it's time for a change. The latter appears to have been the case with Tallahassee Ford in Florida.
Featured in automotive News February 2, 2004
Exclusivity helps Florida store reach Rolls-Royce buyers
Selling cars to ultra rich consumers requires a very personal approach - you can't lure them into your showroom with traditional advertising. Ralph Avila with Rolls-Royce has a successful game plan for attracting new buyers that includes small posh events and dinners, and visits to potential buyers' homes or offices.
Featured in Automotive News February 16, 2015